The first season of the TV anime series started airing in July 2016. Aqours' first single, 'Kimino Kokorowa Kagayaiterukai?', was released later that same year in October. The project started in February 2015 in DENGEKI G's Magazine. The story follows Aqours (pronounced 'aqua'), the school idol group formed in Uchiura in Numazu City, Shizuoka Prefecture, and is spread across different types of media such as CDs bundled with music videos on Blu-ray and DVD, events, magazines, smartphone apps, and more. Love Live! Sunshine!!, with its central theme of 'a story of realizing our dreams together,' is the latest part of the Love Live! Project. Solo farewell shows by μ's were held at Tokyo Dome on March 31 and April 1, 2016. A feature length anime movie, 'Love Live! The School Idol Movie,' opened at theaters in Japan on June 13, 2015, and has been a massive hit, with over 2 million customers and box office takings now exceeding 2.8 billion yen. The first season of the 'Love Live! School Idol Project' TV anime series was aired in Japan from January to March 2013, and the second season from April to June 2014. Love Live! has also featured in radio programs, live video streams via the Japanese video sharing website NicoNico, and in live concerts and events hosted by the voice cast.

Love Live! is a cross-media project based on the concept, 'a story that makes our dreams come true.' A youth drama that follows nine high school girls who form an idol group in an attempt to save their school, it has been adapted for various media, including an animated TV series, music CDs and animated videos, magazines, comics, mobile phone applications, and card games.

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